Certificate in Sales & Marketing
8
Unit
NO
ENTRY REQUIRMENT
INCLASS/ONLINE
DELIVERY MODE
192h
Duration
K2900.00
COURSE FEE
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Course OverView
In this Course, you will learn to co-create value with your customers, then capture and communicate that value inventively. Armed with compelling data and insights, you will have more effective, evidence-based discussions with your team. Using the right customer metrics will make you a better decision-maker — and ultimately, a superior marketer.
Completing this course will help you:
By complete the course, will help you equip with skills to play role such as direct marketing officer, marker research, assistant, marketing coordinator, marketing officer, public relations officer. Further learning path way can be our Diploma in Sales & Marketing
Who is the course for?
This course is suitable for learners who complete year 10 above, work people who wish to change career.
COURSE CONTENT
Unit 1 – Design & Produce text documents using MS Word 2010 (Basic) (157C012)
In This Unit, you will learn how to use basic MS word function and features to produce business documents, letters, etc. This is a essential skill in this computer world, to maintain effective communication and support in business management.
Unit 2 – Unit 2: Designing Business Spreadsheet MS Excel 2010 (Basic) (157C013)
In This Unit, you will learn how to use basic MS Excel application, function and features to produce business related form, list, manage business data, calculation, etc. This is a another essential skill in this computer world, to main effective communication, clear records and support in business management.
Unit 3 – Presenting and Creating Presentation use MS Powerpoint(157CN61)
Unit 4 – Selling Smarter (157C0121)
Specific learning objectives include:
- Explain and apply concepts of customer focused selling.
- Use goal-setting techniques as a way to focus on what you want to accomplish and develop strategies for getting there.
- Apply success techniques to get the most out of your work.
- Understand productivity techniques to maximize your use of time.
- Identify ways to find new clients and network effectively.
Unit 5 – Dynamite Sales Presentation and Telemarketing (157C0122)
Specific learning objectives will include:
- Identify the key elements of a quality proposal
- Perfect your first impression, including your dress and your handshake
- Feel more comfortable and professional in face-to-face presentations
- Write a winning proposal
- Feel more comfortable and professional in face-to-face presentations
Unit 6 – Building Relationship for Success in Sales (157C0123)
This unit will help you understand:
- The benefits of developing a support network of connections.
- How building relationships can help you develop your business base.
- How to apply communication techniques to build your network.
- The key elements in strong working relationships, and how they might put more of these elements in your working relationships.
- Key interpersonal skills.
Unit 7 – Negotiation for Results (157C0126)
This unit will help you to understand:
- How often we all negotiate and the benefits of good negotiation skills.
- The importance of preparing for the negotiation process, regardless of the circumstances.
- The various negotiation styles and their advantages and disadvantages.
- Strategies for dealing with tough or unfair tactics.
- Skills in developing alternatives and recognizing options.
- Basic negotiation principles, including BATNA, WATNA, WAP, and the ZOPA.
Unit 8 – Customer Service – Managing Customer Service (157C0024)
This unit will help you gain skills in:
- Identify ways to establish links between excellence in customer service and your business practices and policies.
- Develop the skills and practices that are essential elements of a customer service-focused manager.
- Recognize what employees are looking for to be truly engaged.
- Recognize who the customers are and what they are looking for.
- Develop strategies for creating engaged employees and satisfied customers in whatever business units you manage.
What people are saying
“I was looking for a Social Media Course to expand my career horizon. A friend of mine suggested to learn from Steve’s online courses and it really worked for me.”
Flora BakerNew York
“A fantastic and very engaging course. All of the information offered by Steve was completely practical, relevant and presented in an easy, digestible and interesting way.”
Glen StephensLondon
“This course was a breakthrough in my knowledge of digital marketing. The content is comprehensive and of great quality, engaging and interactive.”
Terry HigginsBerlin
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