Diploma in Sales & Marketing
8+8
UnitS
G12/Cert.
ENTRY REQUIRMENT
ILT/ONLINE
DELIVERY MODE
12M
Duration
K4900.00
COURSE FEE
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Course OverView
A program which provides training for career success in the vital fields of sales and marketing, and the skills needed for success as a manager in sales and marketing.
Marketing is often viewed as the most important function of any organisation; without effective marketing activities an organisation will be out of touch with customer needs, market situations and developments; and customers will not know about or have access to the products and services of the business. Along with the top-class selling ability required for success, knowledge is needed about markets, market research, distribution channels, marketing strategies, advertising, publicity, public relations, pricing strategies and more.
Completing this course will help you:
Gain skills in how to do sale and marketing analysis, identify ways to develop sales for your business, managing your time effectively, maintain and manage inventory to meet your sales needs.
These skills will give you eligible in play roles as:
- Marketing Manager
- Marketing Representative
- Marketing Officer
- Supervisor
- Sales Man
- Able to do your own business or sales.
Who is the course for?
This course is suitable for learners who complete year 12 high school, or complete ITJTC certificate level course. , work people who wish to change career.
COURSE CONTENT
Unit 1 – Business Writing That Works (157CN41)
Learning Objectives:
- Learn the value of good written communication.
- Learn how to write and proofread your work so it is clear, concise, complete, and correct.
- Apply these skills in real world situations.
- Understand the proper format for memos, letters, and e-mails.
Unit 2 – Business Mathematics (157CO31)
LEARNING OBJECTIVES
In this chapter you will learn to:
Ø Understand and use of fractions
Ø Convert fraction to mixed numbers
Ø Converting of fractions to improper fractions
Ø Converting fractions to Decimals
Ø Converting Decimals to Fraction Applications Apply fractions to common commercial situations
Unit 3 – Conflict Resolution – Getting Along in the Workplace (157D087)
Learning Objectives
o Understand what conflict is and how it can escalate.
o Understand the types of conflict and the stages of conflict.
o Recognize the five most common conflict resolution styles and when to use them.
o Increase positive information flow through non-verbal and verbal communication skills.
o Develop effective techniques for intervention strategies.
o Become more confident of your ability to manage conflicts to enhance productivity and performance.
Unit 4 – Marketing and Sales (157CN20)
Learning Outcomes
o Recognize what we mean by the term “marketing.”
o Discover how to use low-cost publicity to get your name known.
o Know how to develop a marketing plan and a marketing campaign.
o Use your time rather than your money to market your company effectively.
o Understand how to perform a SWOT analysis.
Unit 5 – Marketing for Small Business (157DN10)
Learning Objective:
o Describe the essential elements of a marketing plan, no matter the size of the business
o Apply tools and strategy to create a marketing plan that supports the growth of your small business
o Use six steps to create, implement, and review a marketing plan
o Leverage the best of Internet and social media marketing
Unit 6 – Marketing with Social Media (157CN30)
Learning Objectives
o Describe the value of social media to your marketing plan
o Create and launch a social media marketing plan
o Select the right resources for a social media marketing team
o Define how to use social media to build an internal community
o Use metrics to measure the impact of a social media plan
o Manage difficult social media situations
o Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
o Decide whether a blog adds value to a social media plan
o Speak about specialty sites and social medial management tools
o Stay on top of social media trends and adjust your plan as the online world evolves
Unit 7 – Time Management (157C017)
Learning Objectives
At the end of this Training, you will be able to:
o Understanding the definition of time management
o Better organize yourself and your workspace for peak efficiency.
o Understand the importance of, and the most useful techniques for, setting and achieving goals.
o Identify the right things to be doing and develop plans for doing them.
o Learn what to delegate and how to delegate well.
o Take control of things that can derail your workplace productivity.
Unit 8 -Inventory Management (157C023)
Learning Objectives
At the end of this training, you will be able to:
o Understand terms that are frequently used in warehouse management
o Identify the goals and objectives of inventory management and measure your process against these goals
o Calculate safety stock, reorder points, and order quantities
o Evaluate inventory management systems
o Identify the parts of the inventory cycle
o Better maintain inventory accuracy
What people are saying
“I am work with a company when I decide to take this course. This course has changed my way of dealing with sales totally, I start make my plan and implement the plan that make thing a lot of easier and more effective. It worth to what I pay for the course!…”
Flora Baker
“A fantastic and very engaging course. All of the information offered by ITJTC was completely practical, relevant and presented in an easy, digestible and interesting way.”
Glen Stephens
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