Certificate in Sales & Marketing

8

Unit

NO

ENTRY REQUIRMENT

INCLASS/ONLINE

DELIVERY MODE

192h

Duration

K2900.00

COURSE FEE

Course OverView

In this Course, you will learn to co-create value with your customers, then capture and communicate that value inventively. Armed with compelling data and insights, you will have more effective, evidence-based discussions with your team. Using the right customer metrics will make you a better decision-maker — and ultimately, a superior marketer.

Completing this course will help you:

By complete the course, will help you equip with skills to play role such as direct marketing officer, marker research, assistant, marketing coordinator, marketing officer, public relations officer. Further learning path way can be our Diploma in Sales & Marketing

Who is the course for?

This course is suitable for learners who complete year 10 above, work people who wish to change career.

COURSE CONTENT

In This Unit, you will learn how to use basic MS word function and features to produce business documents, letters, etc. This is a essential skill in this computer world, to maintain effective communication and support in business management.

In This Unit, you will learn how to use basic MS Excel application, function and features to produce business  related form, list, manage business data, calculation, etc. This is a another essential skill in this computer world, to main effective communication, clear records and support in business management.

Specific learning objectives include:

  • Explain and apply concepts of customer focused selling.
  • Use goal-setting techniques as a way to focus on what you want to accomplish and develop strategies for getting there.
  • Apply success techniques to get the most out of your work.
  • Understand productivity techniques to maximize your use of time.
  • Identify ways to find new clients and network effectively.

Specific learning objectives will include:

  • Identify the key elements of a quality proposal
  • Perfect your first impression, including your dress and your handshake
  • Feel more comfortable and professional in face-to-face presentations
  • Write a winning proposal
  • Feel more comfortable and professional in face-to-face presentations

This unit will help you understand:

  • The benefits of developing a support network of connections.
  • How building relationships can help you develop your business base.
  • How to apply communication techniques to build your network.
  • The key elements in strong working relationships, and how they might put more of these elements in your working relationships.
  • Key interpersonal skills.

This unit will help you to understand:

  • How often we all negotiate and the benefits of good negotiation skills.
  • The importance of preparing for the negotiation process, regardless of the circumstances.
  • The various negotiation styles and their advantages and disadvantages.
  • Strategies for dealing with tough or unfair tactics.
  • Skills in developing alternatives and recognizing options.
  • Basic negotiation principles, including BATNA, WATNA, WAP, and the ZOPA.

This unit will help you gain skills in:

  • Identify ways to establish links between excellence in customer service and your business practices and policies.
  • Develop the skills and practices that are essential elements of a customer service-focused manager.
  • Recognize what employees are looking for to be truly engaged.
  • Recognize who the customers are and what they are looking for.
  • Develop strategies for creating engaged employees and satisfied customers in whatever business units you manage.

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