Diploma in Sales & Marketing











Course OverView

A program which provides training for career success in the vital fields of sales and marketing, and the skills needed for success as a manager in sales and marketing.

Marketing is often viewed as the most important function of any organisation; without effective marketing activities an organisation will be out of touch with customer needs, market situations and developments; and customers will not know about or have access to the products and services of the business. Along with the top-class selling ability required for success, knowledge is needed about markets, market research, distribution channels, marketing strategies, advertising, publicity, public relations, pricing strategies and more.

Completing this course will help you:

Gain skills in how to do sale and marketing analysis, identify ways to develop sales for your business, managing your time effectively, maintain and manage inventory to meet your sales needs.

These skills will give you eligible in play roles as:

  • Marketing Manager
  • Marketing Representative
  • Marketing Officer
  • Supervisor
  • Sales Man
  • Able to do your own business or sales.

Who is the course for?

This course is suitable for learners who complete year 12 high school, or complete ITJTC certificate level course. , work people who wish to change career.


Learning Objectives:

  • Learn the value of good written communication.
  • Learn how to write and proofread your work so it is clear, concise, complete, and correct.
  • Apply these skills in real world situations.
  • Understand the proper format for memos, letters, and e-mails.


In this chapter you will learn to:       

Ø  Understand and use of fractions

Ø  Convert fraction to mixed  numbers

Ø  Converting of fractions to improper fractions

Ø  Converting fractions to Decimals

Ø  Converting Decimals to Fraction Applications Apply fractions to common commercial situations

Learning Objectives

Understand what conflict is and how it can escalate.

Understand the types of conflict and the stages of conflict.

Recognize the five most common conflict resolution styles and when to use them.

Increase positive information flow through non-verbal and verbal communication skills.

Develop effective techniques for intervention strategies.

Become more confident of your ability to manage conflicts to enhance productivity and performance.

Learning Outcomes

Recognize what we mean by the term “marketing.”

Discover how to use low-cost publicity to get your name known.

Know how to develop a marketing plan and a marketing campaign.

Use your time rather than your money to market your company effectively.

Understand how to perform a SWOT analysis.

Learning Objective:

Describe the essential elements of a marketing plan, no matter the size of the business

Apply tools and strategy to create a marketing plan that supports the growth of your small business

Use six steps to create, implement, and review a marketing plan

Leverage the best of Internet and social media marketing

Learning Objectives

Describe the value of social media to your marketing plan

Create and launch a social media marketing plan

Select the right resources for a social media marketing team

Define how to use social media to build an internal community

Use metrics to measure the impact of a social media plan

Manage difficult social media situations

Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter

Decide whether a blog adds value to a social media plan

Speak about specialty sites and social medial management tools

Stay on top of social media trends and adjust your plan as the online world evolves

Learning Objectives

At the end of this Training, you will be able to:

o   Understanding the definition of time management

o   Better organize yourself and your workspace for peak efficiency.

o   Understand the importance of, and the most useful techniques for, setting and achieving goals.

o   Identify the right things to be doing and develop plans for doing them.

o   Learn what to delegate and how to delegate well.

o   Take control of things that can derail your workplace productivity.

Learning Objectives

At the end of this training, you will be able to:

o   Understand terms that are frequently used in warehouse management

o   Identify the goals and objectives of inventory management and measure your process against these goals

o   Calculate safety stock, reorder points, and order quantities

o   Evaluate inventory management systems

o   Identify the parts of the inventory cycle

o   Better maintain inventory accuracy

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